In this conversation, Athena Captain and Jada Haycraft discuss the importance of leveraging past relationships and nurturing connections to drive business growth, especially in challenging market conditions. They emphasize the need for a strong database, the value of authenticity in relationships, and practical strategies for re-engaging with past clients. Brandon Baca, a seasoned real estate professional, shares insights on how to maintain and nurture relationships over time, highlighting the long-term benefits of a well-managed database. The discussion also touches on the cost-effectiveness of retaining existing clients compared to acquiring new ones, and the significance of referrals in business.

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https://www.athenacaptain.com/podcast

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Chapters

00:00 Leveraging Past Relationships for Business Growth

06:49 The Importance of Relationship Building in Real Estate

13:14 Nurturing Relationships Over Time

18:28 Authenticity in Marketing and Communication

23:32 The Blind Spot of Business Owners

25:45 Building a Strategic Database

27:54 Navigating Market Challenges

30:58 The Importance of Nurturing Relationships

32:56 Reconnecting for Unexpected Opportunities

37:52 Authenticity as Currency in Business

39:19 The Cost of Customer Acquisition vs. Retention

41:51 Practical Tips for Re-engagement