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The Strategic Genius of Taylor Swift
Manage episode 481332786 series 3527627
Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention.
📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen
📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter
601 episodes
Manage episode 481332786 series 3527627
Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention.
📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen
📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter
601 episodes
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