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In this episode, Mark Jewell sits down with Darin Moon, founder and CEO of Redox, a family-run ag innovation company with over 30 years of scientific research behind it. What started as one farmer’s frustration with inefficient nutrient delivery has grown into a powerhouse of patented plant science that’s reshaping how agriculture uses inputs like nitrogen.

Darin shares how he went from a single patent idea to founding Redox, a business now producing breakthrough biological products — including a nitrogen-optimization technology capable of cutting fertilizer needs by up to 50%.

Whether you lead a legacy operation, an ag startup, or a team in transition, this episode is a deep dive into intentional leadership, creative problem-solving, resilient family culture, and a passion for changing agriculture from the inside out.

Key Takeaways:

1. Intentionality Starts with Authenticity

To Darin, leading with intention means being genuine, focused, and rooted in truth. He refuses to pretend or posture — the work is too important for ego.

2. Innovation Happens When You Integrate — Not Just Invent

Darin fused insights from both organic and conventional methods to create something new — ways of making nutrient inputs go further by activating specific plant processes. His patented nitrogen-optimization breakthrough isn’t just theoretical; it’s backed by more than a decade of trials and scientific validation.

(Learn more about Redox's nitrogen-optimization technology, “RDX-N,” by visiting the Product section of their website.)

3. Resilience + Faith = Legacy

It took 394 experiments before Darin landed his first patent — a story of persistence that’s become a core value at Redox. But what makes this story powerful is the way Darin integrated faith, family, and business so none had to be sacrificed to grow the others.

4. Build Businesses that Work for People

As a family-operated company, Redox prioritizes values over valuation. Their team operates with deep loyalty and intentional culture — not because it’s fashionable, but because it’s who they are at home and at work.

5. Self-Care Isn’t Optional — It’s a Leadership Requirement

Darin’s personal routine includes physical training, a cold plunge, red light therapy, and scripture reflection — all before 8 AM. His advice is simple: "If you’re not showing up whole, what are you really building?"

Notable Quotes:

• “You can’t be an organic farmer just for the label — you have to be one with a purpose.” – Darin Moon
• “A plant doesn’t care if the nitrogen is organic or conventional — it cares how well it can use it.” – Darin Moon
• “The number one product in agriculture is still people.” – Darin Moon
• “Leadership at home is just as real as leadership at work. And it might be more important.” – Mark Jewell
• “You don’t get to skip the hard parts and still expect the breakthrough.” – Darin Moon

Action Steps:

• Audit your own leadership for intentionality: are you showing up with clarity and focus — or just moving fast?
• Check if your company values are real or just words: would your spouse, kids, or team agree?
• Reflect on where traditional, scientific, or biological insights might combine to create a better way forward.
• Build one small self-care practice into your routine this week — even if it’s a walk or ten-minute pause.

Listen If You Are:

• Exploring biological solutions or new nutrient technologies in ag
• A leader wanting to leave a legacy — not just a business
• Trying to balance ambition, family, and long-term purpose
• Curious how faith and science can work together in leadership