Tune into this episode to learn what is at the heart of running a successful non profit. Hint: it's all about the Mission! Omotara (Tara) is the founder of Freedom Tree, a nonprofit organization committed to reducing maternal and infant mortality in Sierra Leone and empowering women of color and Indigenous women in Canada. Under her leadership, Freedom Tree has successfully eradicated maternal mortality in 23 rural communities in Sierra Leone by equipping local leaders, training birth attendants, and ensuring pregnant women have access to emergency care and support.

Watch this episode on Youtube: https://youtu.be/pae-L9Ys9Dk

Follow Omotara:

Website: www.freedomtree.ca

Instagram: @freedomtree.ca

YouTube: https://youtube.com/@freedomtreecanada?si=h-U67rpkk2cywiDY

*go to Free Tree website to donate!

Omotara's Podcast: Radiant Living Podcast on Spotify

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The Entrepreneurial Elevation Podcast and content posted by Kelley Beveridge is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user's own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Transcript

[00:01:00] Omotara opens up about the challenges of leading a nonprofit, sharing that your mission has to be rooted deep in your heart—money and recognition aren’t enough to sustain you.

[00:04:00] Kelley introduces Omotara as the founder of Freedom Tree, a nonprofit addressing maternal and infant mortality in Sierra Leone and Canada. Omotara explains that the work came before the organization.

[00:08:00] She urges listeners to do the work first before building a nonprofit structure. Purpose must come before paperwork.

[00:12:00] Omotara discusses how nonprofit success is measured through impact, not income—something often misunderstood by outsiders.

[00:16:00] On funding, she shares how Freedom Tree stays sustainable through grants, product sales, and recurring monthly donors—emphasizing the power of consistency.

[00:20:00] She recounts the emotional experience that led her to launch Freedom Tree—witnessing preventable maternal deaths—and how that pain turned into a global mission.

[00:24:00] Omotara talks about the challenge of marketing meaningful work in a world overloaded with content. People often scroll past hard truths, so storytelling has to evolve.

[00:28:00] She emphasizes that monthly donors are the heartbeat of her organization. These individuals provide stability and help build momentum over time.

[00:32:00] On leadership and faith, Omotara shares that obedience to her calling is more important than results. Her success is defined by alignment, not outcomes.

[00:36:00] She closes with encouragement for anyone pursuing a mission-driven path: You’re not meant to do it alone. Walk in your purpose and trust the process.