Caleb Wojcik, CEO of Smart Passive Income and founder of Creator Scale, shares invaluable insights on scaling a creator business without burning out. Caleb discusses how building repeatable systems and delegating tasks is the key to scaling beyond yourself, highlighting his own journey from video production to leading a 7-figure brand. He delves into the challenges of running a physical product business, like SwitchPod, and offers a fresh perspective on how community, human connection, and personalized branding are essential for thriving in the creator economy. If you're ready to unlock the next growth lever in your business and learn how to scale sustainably, this episode is packed with actionable advice.

Chapters:

• 00:00:00 - Why Real Connection Still Wins in Business
• 00:00:51 - Meet Caleb Wojcik: From Engineer to Entrepreneur
• 00:01:31 - Early Days: Ditching Corporate for Freedom
• 00:03:15 - Building Fizzle & Launching SwitchPod Against the Odds
• 00:08:39 - Hard Truths About Selling Physical Products
• 00:11:50 - Taking the Helm at Smart Passive Income
• 00:12:24 - Juggling Family, Life, and Scaling Up
• 00:14:32 - The Future: SPI, AI, and the Creator Economy
• 00:25:38 - Caleb’s Other Ventures You Didn’t Know About
• 00:27:57 - Proven Playbook: How to Scale Smartly
• 00:35:28 - Why Your Network Is Still Your Secret Weapon
• 00:37:03 - Final Thoughts & Where to Connect with Caleb

• Caleb Wojcik Website
• Smart Passive Income (SPI Media)
• SwitchPod
• Caleb Wojcik on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap