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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more.

Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

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96 episodes