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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ever wondered how top marketers and podcasters find and pitch the right shows—fast? If you are tired of shooting in the dark when it comes to podcast growth, guesting, or sponsorship this episode of PodcastingTech is tailored for you. Get ready to uncover the tech and tactics that make podcast outreach smarter, more accurate, and more profitable.
Today, host Mathew Passy sits down with Miguel Gonzalez, owner of PodcastDB, a platform packed with actionable podcast data, intuitive search, and breakthrough advertising tools.
From navigating the challenges of building in the podcasting space to how Miguel’s team estimates audience and streamlines PR outreach, this episode is loaded with real-world takeaways for podcasters, agencies, and brands alike.
Why This Episode is a Must-Listen:
- Get a behind-the-scenes look at the realities and hurdles of building a podcast-tech SaaS
- Discover how to leverage data to find and pitch podcasts in your niche (or find sponsors!)
- Learn what’s on the horizon for direct podcast monetization—and how you can get ahead
- Bust myths about podcast data accuracy and control over your show’s online presence
In this episode we cover:
Miguel’s Journey: From Sales to PodcastDB: Miguel shares his background, how he acquired PodcastDB, and the challenges he faced being a non-technical founder. [00:00:45]
What is PodcastDB? Key Features Include: New hosting platform with direct founder feedback, outreach database of over 3.4 million podcasts, and downloadable info on contact, socials, and more. [00:04:32]
Where PodcastDB Data Comes From: Details on RSS scraping, data fields housed in RSS feeds, and data limitations [00:06:16]
Data Accuracy and Listener Numbers: How PodcastDB estimates listenership and ad rates (and why podcasters are skeptical) [00:08:10]
PodcastDB’s New Ad Buying Feature: Step-by-step on how advertisers can directly buy podcast ads and how revenue sharing works [00:11:23]
PodcastDB Target Market: Ideal profiles: PR agencies, marketers, brands, podcast hosts, and aspiring guests [00:14:34]
Risks & Industry Dynamics: Discussion of CPM rates, quality control, and risk of new tech undervaluing podcasts [00:17:44]
State of the Podcasting Industry: Miguel’s take on inclusivity for newcomers and the often-protective industry culture [00:20:01]
Trust, Transparency, and Giving Podcasters Control: Mathew and Miguel discuss the importance of letting hosts control their show profiles and data on platforms like PodcastDB [00:20:01]
Future Features for Podcasters: Planned opt-out, show-claiming, and more accurate control of your show’s data [00:25:07]
Miguel’s Podcast Tech & Must-Listen Shows: Miguel’s wishlist for a new mic, and his favorite podcasts [00:26:55]
Mentioned Links & Resources
- PodcastDB: https://podcastdb.io
- Contact PodcastDB via email - Support: [email protected]
- Podcasting Tech: podcastingtech.com
- Follow PodcastDB on Social Media - Facebook
- Discover Miguel’s favourite podcasts - The Investors Podcast (Preston Pysh & Stig Brodersen) - https://www.theinvestorspodcast.com/
Alex Hormozi’s Quick 5-Minute Podcast - https://podcasts.apple.com/us/podcast/the-game-with-alex-hormozi/id1254720112
My Favorite Murder - https://www.myfavoritemurder.com/
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
- Instagram: @mathewpassy
- LinkedIn - /mathewpassy
- Threads: @mathewpassy
- Twitter/X: @mathewpassy
- Facebook - /podcastingtech, /mathewpassy
PODCASTING TECH IS POWERED BY:
- Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
- Podpage - Build a beautiful podcast website in 5 minutes
- Riverside.fm - Record Podcasts And Videos From Anywhere
- Castmagic - 10x Audio Content With AI
- Podmatch - Matching Hosts and Guest for Podcast Interviews
- Hostinger for Website
- Podgagement - Engage your audience and grow your podcast!
EQUIPMENT IN USE:
- Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
- EV RE20 with 309a Shockmount
- Rode PSA1+
- iPhone continuity camera but previously the Logitech Brio 4k
- DCMEKA In-Ear Monitors
- BusyBox Smart Sign
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