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AAR President: Knowing the people behind the creds - Lisa Colantuono

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Manage episode 486554362 series 3554243
Content provided by Co:definery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Co:definery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing matchmaker.

Building on themes of trust and transparency, Lisa shares horror stories as well as best practice - including how new-business is never a numbers game, what great pitches look like, and why IRL counsel and feedback is so essential.

She also unpacks what the smartest agencies do differently - from demonstrating their expertise, to how they show up with real authenticity.

HIGHLIGHTS:

[02:17] What search consultants really do

[08:49] Protecting both agencies and clients

[11:05] The critical elements of a pitch

[14:23] How to kill off spec work

[18:25] Saying no more than yes

[23:55] Fear makes agencies play small

[29:40] Beware the industry of rookies

[36:56] Better consultants mean better matches

MORE ABOUT LISA:

Linkedin: linkedin.com/in/lisa-colantuono-aar

Website: aarpartners.com

MENTIONED IN THE EPISODE:

AAR IRL: linkedin.com/posts/lisa-colantuono-aar_aarirl

HOST SOCIALS:

Linkedin: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

codefinery.com

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 486554362 series 3554243
Content provided by Co:definery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Co:definery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing matchmaker.

Building on themes of trust and transparency, Lisa shares horror stories as well as best practice - including how new-business is never a numbers game, what great pitches look like, and why IRL counsel and feedback is so essential.

She also unpacks what the smartest agencies do differently - from demonstrating their expertise, to how they show up with real authenticity.

HIGHLIGHTS:

[02:17] What search consultants really do

[08:49] Protecting both agencies and clients

[11:05] The critical elements of a pitch

[14:23] How to kill off spec work

[18:25] Saying no more than yes

[23:55] Fear makes agencies play small

[29:40] Beware the industry of rookies

[36:56] Better consultants mean better matches

MORE ABOUT LISA:

Linkedin: linkedin.com/in/lisa-colantuono-aar

Website: aarpartners.com

MENTIONED IN THE EPISODE:

AAR IRL: linkedin.com/posts/lisa-colantuono-aar_aarirl

HOST SOCIALS:

Linkedin: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

codefinery.com

  continue reading

32 episodes

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