Joe Chernov: Why Pipeline Metrics Alone Aren’t Enough Anymore Sound Bites With Bill Binch podcast

Joe Chernov: Why Pipeline Metrics Alone Aren’t Enough Anymore

1d ago 56:38

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This episode of “Sound Bites” with Bill Binch features Joe Chernov, executive in residence at Battery Ventures. Joe shares how companies can break away from crowded markets, leverage AI to drive efficiency and rethink the structure of go-to-market teams to stay competitive in today’s fast-changing technology landscape.

Key Takeaways:

(08:27) Don’t Market Only Where You Can Measure

(16:52) Use AI To Drive Efficiency

(20:01) Pipeline Always Matters Most

(24:48) Attribution Needs a Smarter Model

(30:39) AI Changes How Teams Operate

(41:52) Sales and Marketing Need Trust

Resources Mentioned:

Joe Chernov

https://www.linkedin.com/in/jchernov/

Battery Ventures | Website

http://www.battery.com

StockX

https://stockx.com/

Pendo

https://www.pendo.io/

HubSpot

https://www.hubspot.com/

Eloqua

https://www.oracle.com/ph/cx/marketing/automation/

InsightSquared

https://www.insightsquared.com/

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#GTMStrategy #SaaSMarketing #ABMStrategy #Product Marketing

12 episodes