Leveraging Books for Greater Impact

Kerry discussed the importance of extending a book's life beyond its initial launch by creating a community around it. She emphasized that this approach allows authors to fulfill the mission that inspired them to write the book in the first place and have a more significant impact on their readers' lives.

Building Communities With Care

The conversation explored the thoughtful process of building a group based on a book's content. Kerry highlighted the importance of:

• Taking a break after the book launch to avoid burnout
• Focusing on just 2-3 key messages from the book that can be implemented into a group
• Positioning yourself as a guide rather than a guru to overcome imposter syndrome
• Creating a strategic timeline that doesn't overwhelm your audience

Creating Authentic Connection in Marketing

Both Kerry and Valerie discussed how passive marketing approaches are becoming less effective, while community-based strategies create emotional connections and loyalty among audience members.

Connect With Us

• Follow Valerie on LinkedIn for updates when this episode goes live
• Learn more about Kerry Dobson and her work with authors. Check out Kerry's private podcast: "The Great Group Revolution"

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