In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Leah Salinas, Director at the Alexander Group, about her journey from entrepreneur to executive search expert. Leah shares her personal story of running a successful business for 14 years and her decision to transition to a different career path focused on recruiting executive roles in various B2B industries.

The discussion dives into key considerations for building out sales and marketing organizations, the differences between sales leaders and salespeople, and how transferable skills can drive business growth. Leah also provides insights into the essential role of data-driven strategies in sales and the importance of overall organizational structure in supporting effective marketing. Tune in to learn valuable tips on navigating career transitions and building high-performance teams.

Topics Discussed:

• Leah’s 14-Year Entrepreneurial Journey
• Making the Leap from Founder to Executive Recruiter
• Building High-Performing Sales and Marketing Teams
• The Role of Data in Modern Sales Strategy
• Organizational Structure and Career Transitions

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

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Chapter Summary:

00:00 Introduction to B2B Marketing Methods

00:27 Guest Introduction: Leah Salinas

02:21 Leah's Entrepreneurial Journey

08:58 Transition to Executive Search

11:49 The Alexander Group's Unique Approach

15:38 Building Effective Sales and Marketing Teams

31:12 The Importance of Data-Driven Sales

36:22 Executive Search Beyond Sales

39:40 Global Reach and Client Engagement

40:53 Contact and Partnership Opportunities

48:47 Conclusion and Final Thoughts