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The Art of Ale Sales w/ Stephanie Harvey
Manage episode 478187116 series 3556254
Stephanie Harvey of Stillmank Brewing shares embarassing stories of Bobby from her time marketing at McFleshman's and how she markets local beer to bars through personal connection.
In Green Bay for the draft? Stop by Stillmank Brewing for a Draft Day pint!
PATREON
Support the show! Get episodes 1 week early and bonus merch: patreon.com/respectingthebeerpodcast
FACEBOOK GROUP
Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer
Got a question? Email us at [email protected]
--
TIMELINE
00:00 Introducing Stephanie Harvey
00:30 From Fine Art to Beer Marketing
02:29 The Importance of Marketing in Brewing
05:28 Challenges and Strategies in Beer Sales
07:59 Beer Culture and Market Perception
13:54 McFleshman's USPs
15:53 Navigating the Craft Beer Space
17:34 The Importance of Local Beers
19:16 The Future of Craft Breweries?
25:01 Marketing Strategies for Small Breweries
29:54 Green Bay Draft Day Beer
32:39 Later Stephanie
--
CREDITS
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
58 episodes
Manage episode 478187116 series 3556254
Stephanie Harvey of Stillmank Brewing shares embarassing stories of Bobby from her time marketing at McFleshman's and how she markets local beer to bars through personal connection.
In Green Bay for the draft? Stop by Stillmank Brewing for a Draft Day pint!
PATREON
Support the show! Get episodes 1 week early and bonus merch: patreon.com/respectingthebeerpodcast
FACEBOOK GROUP
Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer
Got a question? Email us at [email protected]
--
TIMELINE
00:00 Introducing Stephanie Harvey
00:30 From Fine Art to Beer Marketing
02:29 The Importance of Marketing in Brewing
05:28 Challenges and Strategies in Beer Sales
07:59 Beer Culture and Market Perception
13:54 McFleshman's USPs
15:53 Navigating the Craft Beer Space
17:34 The Importance of Local Beers
19:16 The Future of Craft Breweries?
25:01 Marketing Strategies for Small Breweries
29:54 Green Bay Draft Day Beer
32:39 Later Stephanie
--
CREDITS
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
58 episodes
All episodes
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