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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Watson Weekend sponsored by Elastic Path, hosts Rick Watson and Jessica Lesesky explore the latest developments in e-commerce and retail with special guest John Shea from Momentum Commerce. They discuss Target's employee bonus cuts, the Kate Spade x Target collaboration, PetSmart's ship-from-store strategy, NRF's optimistic sales forecasts, and Amazon's potential bid for TikTok. John Shea shares expert insights on Amazon's evolution into a trillion-dollar platform, the strategic value of Amazon Marketing Cloud, and how brands can successfully navigate the marketplace. The conversation covers brand building on Amazon, the economics of first-party versus third-party selling, and data-driven strategies for success in an increasingly competitive landscape.
00:00 Introduction
02:25 Headline Hangover Sponsored by Passport
10:37 Amazon's Potential TikTok Acquisition
15:08 Introducing John Shea
16:21 Amazon's Trillion Dollar Marketplace
18:21 Amazon as Platform vs Channel
24:05 Amazon Marketing Cloud Explained
32:46 First-Party vs Third-Party Strategy
41:37 Amazon Compliance Challenges
45:54 Economic Outlook and Category Performance
#ecommerce #retail #amazon #digitalmarketing #retailmedia #amazonmarketplace #tiktok #brandstrategy
57 episodes
