Artwork
iconShare
 
Manage episode 477357058 series 3557653
Content provided by Spencer Haws and Spencer Haws: NichePursuits.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spencer Haws and Spencer Haws: NichePursuits.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough.

We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain.

Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts.

Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today’s search landscape.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

  continue reading

576 episodes