The world of content websites has changed dramatically over the past few years, and Paul Thomas has been at the forefront of these shifts.

With over 25 years of experience in building and selling websites, Paul has successfully pivoted from traditional content-based sites to a subscription model.

His first subscription site, launched in 2018, now earns over $100k a year and attracts nearly 5 million visitors annually. His second site, launched two years ago, is on track to generate $30k to $40k per year with fewer visitors but a higher revenue per user.

In this interview, Paul shares how he built two thriving membership sites without relying on SEO and what lessons other entrepreneurs can learn from his journey.

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