Don't Sell Your Land — Develop It for Maximum Profit with Eugene Gershman - #235

In this episode, we sit down with Eugene Gershman, CEO of GIS Companies, to dive deep into the nuances of real estate development and investment. Eugene shares his insights on why he loves custom home building but sees multifamily as the real game-changer for business growth and community impact. He breaks down the challenges of scaling in multifamily, the sweet spot for unit counts, and why some markets are struggling with cost-to-rent imbalances.

We also explore the current state of new construction (or lack thereof), the rise of micro-housing, and how ADUs (accessory dwelling units) are reshaping housing policy in Washington and beyond. Eugene introduces GIS’s innovative approach to distressed assets through their Special Situations Fund—designed to create win-win scenarios for developers, lenders, and investors navigating today’s high-interest-rate environment.

👉 Don’t miss this deep dive into real estate investing, development strategies, and the future of housing!

Follow Eugene on LinkedIn and check out GIS Companies for more information.

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https://podcasts.apple.com/us/podcast/real-estate-reserve-podcast/id1507982777