Artwork
iconShare
 
Manage episode 510343800 series 3558643
Content provided by Sally Sparks-Cousins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sally Sparks-Cousins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this raw and unfiltered episode, Sally takes you behind the curtain of what it really looks like to prepare for a big launch. From turning off marketing for the first time in years, to navigating tough lessons about partnerships, equity, and team building, this is not your typical highlight reel — it’s the honest story of what happens when business gets messy.

You’ll hear:

  • Why Sally hit pause on marketing (and how it impacted growth)

  • The personal challenges of losing her mom and experimenting with a new business model

  • The hard lessons she learned about equity, partnerships, and boundaries

  • How bringing on the right integrator (Ash!) changed everything

  • The “snowball effect” in marketing — and why consistency matters

  • The exact numbers, goals, and ad spend behind her upcoming launch (“sexy math” included!)

✨ Takeaway: Success isn’t just about the wins — it’s about the lessons, the pivots, and building a business that feels sustainable. This candid episode is packed with transparency, vulnerability, and practical insight for anyone preparing for a launch.

Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  continue reading

503 episodes