This quick tip comes from a powerful conversation with business strategist Branden Lark, featured in a previous full episode of Straight Talk with Sally.

In this bite-sized insight, Branden breaks down how to identify both direct and indirect competition — because it’s not just about who’s in your industry. You’ll learn how to use a radically honest SWOT analysis, shift into your customer’s mindset, and even do some good old-fashioned secret shopping to find your true edge.

Plus:

• How big brands drop the ball on customer experience

• Why stepping into your competitor’s funnel can give you a winning playbook

• What it really takes to stand out without spending more

Packed with strategy and straight talk, this one’s your shortcut to smart, standout marketing.

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