This week, Rachel and Lynne dive into what’s working (and what’s not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One.

Keshnee shares insights on:

• her career journey, from mags to TV to working in client-side and in agencies
• how traditional media, brand side and agency-side differs
• why media prepped her for Woollies, then Woollies prepped her for agency work
• bringing journalists into marketing, and why they can make great marketers
• running a lean agency operation and how she does it
• using AI for grunt work so you can use your creative brain for the exceptional work
• why social teams need to go back to basics on a clear channel strategy right now
• how the best brands have a distinctive voice - and use trend-jacking rarely
• winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok)
• biggest mistakes she sees brands making on social at the moment
• advice for freelancers right now when it comes to staying relevant and getting work

Connect with Keshnee via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co