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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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You’ve built a great ad campaign—but if your landing page doesn’t match your ad message, you’re losing conversions before they even start.
In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates.
A long-time Unbounce power user, Barry helps digital marketers adapt to Google’s latest ad policy update and shares the importance of A/B testing every ad-landing page for optimal ROI. Plus, he’ll unpack the challenges of training new digital marketers and how his SEMulator tool helps them practice real-world tactics without burning ad dollars.
Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw
Connect With:
• Barry Buckman: SEMulator // LinkedIn
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website
170 episodes
