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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality often looks different—with missed opportunities, broken handoffs, and a lack of shared accountability.
In this episode of Closing Time, Val sits down with Jeff Davis, author of Create Togetherness, to unpack the first three big ideas about sales and marketing alignment: building it as an operating system, fixing the business design flaws that discourage collaboration, and understanding the "misalignment tax" that silently erodes revenue. Jeff shares how leaders can move beyond quick fixes and start designing alignment into the DNA of their go-to-market strategy.
Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw
Connect With:
• Jeff Davis: Create Togetherness // LinkedIn
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website
171 episodes
