Artwork
iconShare
 
Manage episode 524356931 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Sales and marketing misalignment is one of the biggest (and most expensive) problems facing modern go-to-market teams. It slows down deals, creates internal friction, and leads to inevitable revenue loss.

In this episode of Closing Time, we are joined for a second time by the author of Create Togetherness, Jeff Davis, so he can finish sharing the final two of his five big ideas around sales and marketing alignment: why RevOps is responsible for creating one source of truth and how culture is the foundation for sustainable alignment.

Jeff breaks down what has changed in the modern buying landscape—and why GTM teams can no longer afford to operate in silos. If you're navigating misalignment, struggling to scale your revenue engine, or looking to strengthen sales and marketing collaboration, this episode is for you.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Explore Unbounce go-to-market solutions: https://unbounce.com/go-to-market-solutions/

Connect With:

• Jeff Davis: Create Togetherness // LinkedIn

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website // LeadsRx's Website

  continue reading

177 episodes