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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy.
If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot.
You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems
This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out.
⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth AloneSheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7.
2. There Are Only Two Content Types: Organic & PaidOrganic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option.
3. Trainers Only Choose Brands They See RepeatedlyVisibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online.
4. Automation Is the Only Way to Scale Without BurnoutSheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids.
5. Being Seen Gets You Considered — But Being Chosen Requires ConversationsOnce people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes.
Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.
// BEAUTY BIZ SECRETS FACEBOOK GROUP!
// BOOKED AND BUSY CHALLENGE
// FREE BEAUTY BUSINESS AUDIT
// www.SheilaBella.com |
// Instagram: @CEOglowshow & @realsheilabella
// YOUTUBE Channel youtube.com/@SheilaBella
💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
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