On today’s Power & Impact episode, I sit down with Greg Licciardi, professor, marketer, and now author of Holy Grail of Marketing, to talk about what it really takes to connect with consumers in a fast-evolving digital world. From his classroom at Fordham and Seton Hall to the frontlines of martech consulting, Greg shares how a decade of teaching inspired a framework that simplifies marketing without losing its soul.

Greg walks us through the five-part formula he’s coined as the “Holy Grail,” covering how the right person, message, time, environment, and outcome must align for modern marketing to resonate, emotionally and measurably. We dive into how AI is reshaping personalization, why brand purpose still matters more than ever, and what Wendy’s taught him about timing, targeting, and temptation.

Plus, hear how a conversation with his wife sparked the launch of the book, why CMOs need to think more like CROs, and what career advice he’s giving the next generation of marketers in a world where AI is the new creative partner.