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Your customers don't need more reasons to say yes. They need fewer reasons to say no." ― Matt Sucha

Check Out These Highlights:

In this episode, my guest Matt Sucha takes us on a fascinating journey into the customer's subconscious. He will share the hidden forces that block decisions and kill conversions. You'll discover the four key psychological barriers that stand in your way. And learn how removing them makes sales flow naturally.

Matt is the CEO of Mindworx and author of The Hidden YES. A mathematician who left the corporate world to apply insights from behavioral economics, he has spent over a decade helping banks, insurers, and telecoms in 15+ countries use consumer psychology to boost sales. Matt created the SURF™ Method, now taught worldwide, and is recognized as a leading voice in applying behavioral science to business performance. Outside work, he enjoys hiking, historical novels, and perfecting cappuccino art.

How to Get in Touch with Matt Sucha:

Website: https://mindworx.net/

Website: https://thehiddenyes.com

Email: [email protected]

Gift: https://mindworx.net/book-the-hidden-yes/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

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245 episodes