))
170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
Manage episode 471215492 series 3562653
Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders
In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity:
Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen.
Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions.
Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration.
Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities.
The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth.
Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning.
Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements.
Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women’s Day approaches.
We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:
Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap
A hybrid model where we activate and train in DSPs. Book a Free Call
(00:02) Women in Ad Tech Leadership
(08:35) Empowering Mentors and Confidence Building
(17:51) The Power of Negotiation Skills
(26:00) Navigating Imposter Syndrome and Personal Growth
(32:12) Personal and Professional Development
(36:05) Building Confidence and Achieving Success
(40:05) Practicing Gratitude and Self-Care
Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC
Manuela Cortes - Co-Host, Programmatic Digest in Español
As a Team: Custom Training Workshops
As an Individual: Online Course
Newsletter: Join on LinkedIn
Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up
Self-Paced Course: Learn at your own speed with full content access. Enroll Here
Waitlist for Future Workshops: Join Here
194 episodes
Share
