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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In episode 304 of The Rebuilt Man, Coach Frank exposes a hard truth most men never hear:
Your battle isn't with lust — your battle is with identity.
Lust doesn't destroy a man because he's weak.
It destroys him because it rewires his brain to see himself and women the wrong way — training the mind to seek escape over connection, fantasy over purpose, and stimulation over leadership.
But the brain is not stuck.
With the right tools, habits, and identity framework, your brain can be rewired for strength, discipline, intimacy, and masculine purpose.
Inside this episode, Frank breaks down seven science-backed and faith-rooted methods to reprogram your brain from lust and objectification, so you can finally stop relapsing, take back control, and become the man God created you to be.
Expect to Learn
Why the real problem isn't temptation — it's identity
How lust conditions your brain to see women as objects instead of humans
What neuroplasticity has to do with sexual urges and relapse
The 7 proven steps to rewire your brain for strength, discipline, and purpose
How to transform urges into fuel for leadership
Why fighting alone guarantees failure — and how community accelerates healing
What God intended masculinity to look like — and how to reclaim it
Key Takeaways
Most men think their battle is with lust, but the real battle is with identity.
Lust doesn't destroy a man because he's weak — it destroys him because it rewires his brain.
Until you change the programming, you'll always return to the same behavior.
Freedom begins when a man rewires the brain and restores his identity.
True masculinity isn't driven by lust — it's driven by leadership, purpose, connection, and faith.
Next Step
If you're ready to stop trying harder and start getting free, join the:
👉 7-Day Porn Reset — Free for men who are ready for real change
Inside the Reset you'll learn:
How to stop relapse cycles
How to regulate urges & anxiety
How to rebuild discipline & identity
How to reconnect with God, purpose, and brotherhood
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Follow Coach Frank:
IG - https://www.instagram.com/coachfrankrich
YouTube - https://www.youtube.com/@CoachFrankRich
Website - https://www.rebuiltrecovery.com/homepage
305 episodes
