Episode Summary:

In this episode, Greg Robertson talks with Kevin McCarthy, co-founder and CEO of Real Geeks, about his journey from a small-town tech enthusiast to creating a leading real estate technology company. Kevin shares insights into Real Geeks’ origins, its evolution, and how its all-in-one platform empowers real estate agents. The conversation touches on the early challenges of building a tech company, the role of SEO in the early internet era, and how AI is shaping the future of real estate technology.

Key Topics Discussed:

1. The Birth of Real Geeks

• How Kevin’s move to Hawaii led to a partnership with Jeff Manson, Real Geeks’ co-founder.

• The transition from building a single real estate website to creating a scalable product for agents.

2. The Real Geeks Platform

• Combining IDX websites with a CRM for seamless lead generation and management.

• The importance of fast, user-friendly software and SEO optimization.

3. AI Innovations

• Introduction of “SEO Fast Track,” an AI-powered website builder.

• The future of CRMs: AI taking over repetitive tasks to let agents focus on client relationships.

4. The Journey of Growth

• Challenges of starting in Hawaii and expanding operations to Dallas, TX.

• Navigating the sale of Real Geeks to Fidelity National Financial while preserving its mission.

5. Advice for Entrepreneurs

• Building a profitable, self-funded business in challenging markets.

• The value of focusing on user experience and sustainable growth.

Quotable Highlights:

• “Fast software is good software. Even milliseconds matter when it comes to user experience.”

• “AI will make CRMs fade into the background, automating tasks agents hate so they can focus on building relationships.”

• “Real Geeks is more than just software; it’s a tool that powers the livelihood of real estate agents.”

Reach Out:

LinkedIn for Kevin McCarthy

Real Geeks - Tools Tailored to Your Ambitions

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Production and editing services by:

Sunbound Studios