Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 501264808 series 3562888
Content provided by Sam Knowles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Knowles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme.
From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic.
Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com
🔍 Topics in this episode include:
The rise of data-led storytelling in earned media communications and PR
Vanity metrics vs. genuine business impact
Lessons learned from building Hard Numbers
What PR measurement too often gets wrong
🎯 This episode is a must-listen for marketers, comms professionals, and curious media data analysts analysts alike.
59 episodes
