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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If your content is starting to sound like everyone else’s, this episode will change the way you use AI. We sat down with AI strategist and systems thinker Craig Van Korlaar to ask him burning questions about how to leverage AI without losing your voice, flattening your message, or eroding the brand you’ve worked so hard to build. You’ll learn why generic prompts lead to “slow motion brand erosion,” how to use empathy-driven design thinking to brief AI, and a practical human-in-the-loop workflow that keeps your story, nuance, and authority intact while making your content more searchable and scalable in the new age of AI-driven search.
Highlights
00:00 The AI conversation that matters for legacy builders.
03:30 How Craig’s story shaped his empathy-driven leadership.
11:00 Why generic AI is slowly killing your brand.
15:30 How to treat AI like a collaborator to get the best results.
23:30 The formula to create endless content ideas that resonate with your ideal client.
27:00 Why you MUST be writing blogs and long-form content that AI search engines trust.
31:15 How to build an AI brand guide so your content sounds like you, not a bot.
36:00 Where to let AI do the heavy lifting and where to focus your attention.
40:00 Why now is the most level playing field for creators who are willing to do the work.
Resources
Learn more at https://craftingcopy.ai/
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