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83 - From Banking to Branding: A Journey to Marketing Mastery with Eternal Creations' Swati Dayal
Manage episode 469638209 series 3568928
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Your host, Jeff Arnold, interviews the Founder and CEO of Eternal Creations, Swati Dayal. Swati shares her 15-year marketing journey, transitioning from banking to tech, and highlights her work with IBM, Citibank, and Johnson Controls.
Swati discusses Eternal Creations' focus on financial services and tech startups, emphasizing market research, go-to-market strategies, and digital marketing. Swati underscores the importance of effective messaging, understanding customer demographics, and fact-based decision-making.
Want to learn more about Swati's work? Check out their website HERE.
Connect with Swati on LinkedIn.
Think you'd be a great guest on the show? Apply HERE
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