Welcome to The Digital Transformist podcast with Michael LaVista! In this episode, we dive deep into the world of AI with Richard Levy, a marketing expert from Sophera Marketing in the UK. From discussing the philosophical implications of AI to its practical applications in marketing and beyond, this conversation is not only enlightening but also incredibly fun. Richard shares his 25 years of marketing experience, including working with major companies like General Electric, and how he now helps businesses navigate the ever-evolving landscape of AI technology.
As we explore the use of AI in marketing, Richard brings a refreshing perspective on how AI is not just a threat to jobs but also a tool for innovation and growth. Drawing from his experience at Cambridge University, where he teaches marketing, Richard sheds light on how the younger generation is embracing AI as a game-changer in the industry. We discuss the importance of balancing AI tactics with strategic vision, emphasizing that a misstep in AI implementation can be costly for businesses.
Join us as we unravel the complexities of AI in marketing and gain insights into how businesses can leverage this transformative technology to stay ahead in today's competitive market. Whether you're a seasoned marketing professional or a curious listener, this episode is sure to spark your interest and leave you with a fresh perspective on the future of AI in the business world. Listen in now and embark on a journey of discovery with The Digital Transformist!
Listeners can get in touch with Richard Levy of Saffera Marketing through the company's website at https://www.sopheramarketing.co.uk
Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast
Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904
CHAPTERS:
00:00 - Introduction and Welcome
00:27 - Exploring the Philosophy of AI
00:48 - AI in the Marketing Space
01:17 - Perspective on AI and Job Security
02:08 - Career Evolution and Teaching at Cambridge
03:00 - Realization of AI's Impact
04:00 - Focusing on Strategy over Tactics
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