Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing.

Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty.

In this episode, you'll learn:

• How pricing psychology can influence customer behavior and help boost your profits.

• The importance of anchoring and relativity in pricing strategies.

• Why understanding cognitive biases is key to effectively positioning your brand.

Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation.

Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer https://youtu.be/ZxUUstC_x04

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Connect with us:

Website: https://www.shopperapproved.com/

LinkedIn: https://www.linkedin.com/company/shopperapproved/

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Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague

Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can’t Tell You and What Your Employees Need and Can’t Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies.

Connect with Melina Palmer:

Website: https://www.thebrainybusiness.com

LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/

https://www.linkedin.com/company/the-brainy-business/

Twitter: https://twitter.com/thebrainybiz

YouTube: https://www.youtube.com/c/thebrainybusiness

Instagram: https://www.instagram.com/thebrainybiz/

Facebook: https://www.facebook.com/thebrainybiz/