Are you struggling to get consistent results from your marketing efforts? In this episode of the Take Your Shot podcast, I sit down with Tayler Cusick Hollman, a marketing consultant turned tech founder, to dive into the common mistakes business owners make when it comes to marketing. Tayler shares actionable advice on how to create a marketing strategy that works, why consistency is key, and how to avoid relying too heavily on social media or referrals alone.

In This Episode, We Cover:

• Why marketing is often the first task business owners neglect
• Common marketing mistakes, including relying solely on your work to sell itself
• The importance of having a well-structured website with optimized SEO
• Why you need to show up in your marketing by sharing your face and story
• Creating a balanced marketing strategy with multiple channels: social media, blogging, and email marketing
• How to build a “marketing machine” that drives consistent leads for your business

Links Mentioned:

Connect with Tayler Cusick Hollman:

Website: www.inji.co

Instagram: @inji_co

More From Take Your Shot Collective

We're all about supporting and elevating creative business owners, and so along with our weekly business podcast, we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business.

• Join our free online community: https://takeyourshotcollective.com/community
• Free resources and discounts: https://takeyourshotcollective.com/resources
• Coaching opportunities with Halle: https://takeyourshotcollective.com/coaching
• More business resources: https://takeyourshotcollective.com/business-resources

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

• Subscribe on Apple Podcasts: https://podcasts.apple.com
• Follow on Spotify: https://spotify.com

Instagram: Take Your Shot Collective: https://www.instagram.com/takeyourshotcollective