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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Growing your membership is a priority, but it's likely not the only thing you're doing in your business.
You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.
This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.
In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.
In this episode, Maggie shares:
- What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
- How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
- How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
- What it means to approach your membership sales activities with a "leadership" mindset, so you attract not just *more* members, but the *right* members, and...
- How Maggie did all of this while still having enough time for kayaking and taking Fridays off!
Links and Resources:
- 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
- Contact Natalie: themissingink.co/connect
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/29-grow-membership-without-big-launches
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- Instagram: instagram.com/natalietaylor.co
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29 episodes
