Winning in the marine industry takes data, strategy, and dealer trust.

In this episode, John and Kyler sit down with Matt Jackson, VP of Sales at Godfrey and Hurricane, to explore how he’s growing market share by blending data insights, dealer relationships, and strategic planning. Matt shares how he collaborates with dealers to build long-term partnerships, navigate industry challenges, and implement strategies that increase market share and strengthen customer loyalty.

You’ll also hear how Matt uses dealer feedback to shape smarter sales initiatives and improve product offerings and how creating value for everyone—dealers, customers, and his team—sets his brands apart.

Key Takeaways:

1. Blend Data with Relationships: When you combine market insights with strong dealer connections, it creates strategies that deliver sustainable growth and long-term success.
2. Leverage Dealer Feedback: Collaborating with dealers can provide valuable insights to shape smarter sales initiatives, improve products, and stand out in a competitive market.
3. Plan Strategically for the Long Game: Winning market share isn’t just about immediate wins. Brands have to have a clear vision for the next several years and act now.

Timestamps:

(00:00) Meet Matt Jackson

(04:22) The challenge and opportunity of managing hybrid sales teams

(06:33) Building dealer trust while managing two competing brands

(10:16) Why market share is the ultimate measure of success

(12:09) How dealer feedback sparks creative sales strategies

(17:55) The dealers who refused to price gouge and won big

(24:25) The story behind Godfrey’s legacy of quality and durability

(29:27) How data helped Matt avoid costly mistakes

(32:07) The secret to balancing data and relationships in sales

(35:43) Why repeat customers are the key to long-term growth

(39:00) Matt’s advice on taking risks, learning fast, and winning in sales