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159. How to Package Your Expertise, Build a Profitable Brand, and Live Soft w/ Maya Elious

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Manage episode 458370572 series 3576937
Content provided by Nora Virginia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nora Virginia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Okay you guys, today’s episode is a must-listen. I’m sitting down with the one and only Maya Elious, the personal branding genius and CEO of Built to Impact. Maya’s an award-winning business coach who’s on a mission to help overlooked experts build profitable online businesses and attract high-end clients—no fluff, no filler, just real talk.

We’re diving into all things branding, messaging, and high-ticket sales—because who doesn’t want to get paid what they’re worth? Maya drops some major gems on how to define your brand, get specific with your niche (yes, you actually need to do that), and why starting with high-ticket offers is way smarter than messing around with low-ticket stuff when you’re just getting started. Oh, and we also talk about the real mindset it takes to scale and why personal responsibility is the secret sauce to entrepreneurial success.

In this episode, we discuss:

  • What it really means to have a brand—and how it’s way more than just pretty graphics.
  • The biggest mistakes people make when building their brand (and how not to be that person).
  • The million-dollar question: how specific do you need to get with your niche? Spoiler: very.
  • Why starting with high-ticket sales can seriously change the game.
  • Messaging that speaks directly to your ideal client’s soul—because anything less is just a waste of time.
  • The importance of mindset, personal responsibility, and actually doing the work.
  • How Maya made the jump from solopreneur to CEO and built a kick-ass team along the way.

Whether you're just starting out or ready to scale like a boss, this episode is packed with the kind of real talk and actionable advice you need to start showing up as the expert that you are.

Maya Elious is an award-winning business coach, personal branding strategist, and the go-to expert when it comes to clarifying your message and attracting high-end clients. She currently leads a team of brilliant women as the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius. Through her programs and live events, she’s helped thousands of clients and customers get clear on their message, launch high-end services, and build six-figure businesses. She’s been featured as a top branding expert in publications like Black Enterprise, Forbes, and Business Insider. Her main mission is to help women monetize their gifts so they can create impact, build wealth, and live well. When she’s not helping her clients build their online empire, she can be found traveling, spending time with her family, or watching drama series on Hulu.

Connect with Maya:

WEBSITE

INSTAGRAM

FACEBOOK

TIKTOK

YOUTUBE

LINKEDIN

Support the Podcast & Get Your Questions Answered:

If this episode supports you, it would mean the world to me if you are able to take two minutes to rate it on Spotify and give it a follow/subscribe on Apple Podcasts or Spotify, so you get notified when weekly episodes drop!

Have a question you'd like to get answered on the podcast or a topic you'd like me to speak on? Let me know here!

Ways to Work with Nora:

1:1 Coaching: Now Accepting applications for March 2025. Apply here.

$EEN Mastermind: For established online coaches and service providers who desire to scale to six to multiple-six figures, become an influential leader, and stand out as an industry icon. Join us for March 2025!

Big Vision Mastermind: For aspiring or early stage online coaches and service providers

who are ready to escape their 9-5 and turn their passion into their full-time paycheck. Next round begins March 2025!

Elevate: The best (& maybe even the only) membership on the internet that truly blends the spiritual with the strategy. Get instant access to 1) fast , organic exposure through networking & community 2) proven business strategy training and 3) daily spiritual practices. Access $13k+ of bonus FREE content today for a 7 day free trial!

Connect with Nora on IG @iamnoravirginia

  continue reading

193 episodes

Artwork
iconShare
 
Manage episode 458370572 series 3576937
Content provided by Nora Virginia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nora Virginia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Okay you guys, today’s episode is a must-listen. I’m sitting down with the one and only Maya Elious, the personal branding genius and CEO of Built to Impact. Maya’s an award-winning business coach who’s on a mission to help overlooked experts build profitable online businesses and attract high-end clients—no fluff, no filler, just real talk.

We’re diving into all things branding, messaging, and high-ticket sales—because who doesn’t want to get paid what they’re worth? Maya drops some major gems on how to define your brand, get specific with your niche (yes, you actually need to do that), and why starting with high-ticket offers is way smarter than messing around with low-ticket stuff when you’re just getting started. Oh, and we also talk about the real mindset it takes to scale and why personal responsibility is the secret sauce to entrepreneurial success.

In this episode, we discuss:

  • What it really means to have a brand—and how it’s way more than just pretty graphics.
  • The biggest mistakes people make when building their brand (and how not to be that person).
  • The million-dollar question: how specific do you need to get with your niche? Spoiler: very.
  • Why starting with high-ticket sales can seriously change the game.
  • Messaging that speaks directly to your ideal client’s soul—because anything less is just a waste of time.
  • The importance of mindset, personal responsibility, and actually doing the work.
  • How Maya made the jump from solopreneur to CEO and built a kick-ass team along the way.

Whether you're just starting out or ready to scale like a boss, this episode is packed with the kind of real talk and actionable advice you need to start showing up as the expert that you are.

Maya Elious is an award-winning business coach, personal branding strategist, and the go-to expert when it comes to clarifying your message and attracting high-end clients. She currently leads a team of brilliant women as the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius. Through her programs and live events, she’s helped thousands of clients and customers get clear on their message, launch high-end services, and build six-figure businesses. She’s been featured as a top branding expert in publications like Black Enterprise, Forbes, and Business Insider. Her main mission is to help women monetize their gifts so they can create impact, build wealth, and live well. When she’s not helping her clients build their online empire, she can be found traveling, spending time with her family, or watching drama series on Hulu.

Connect with Maya:

WEBSITE

INSTAGRAM

FACEBOOK

TIKTOK

YOUTUBE

LINKEDIN

Support the Podcast & Get Your Questions Answered:

If this episode supports you, it would mean the world to me if you are able to take two minutes to rate it on Spotify and give it a follow/subscribe on Apple Podcasts or Spotify, so you get notified when weekly episodes drop!

Have a question you'd like to get answered on the podcast or a topic you'd like me to speak on? Let me know here!

Ways to Work with Nora:

1:1 Coaching: Now Accepting applications for March 2025. Apply here.

$EEN Mastermind: For established online coaches and service providers who desire to scale to six to multiple-six figures, become an influential leader, and stand out as an industry icon. Join us for March 2025!

Big Vision Mastermind: For aspiring or early stage online coaches and service providers

who are ready to escape their 9-5 and turn their passion into their full-time paycheck. Next round begins March 2025!

Elevate: The best (& maybe even the only) membership on the internet that truly blends the spiritual with the strategy. Get instant access to 1) fast , organic exposure through networking & community 2) proven business strategy training and 3) daily spiritual practices. Access $13k+ of bonus FREE content today for a 7 day free trial!

Connect with Nora on IG @iamnoravirginia

  continue reading

193 episodes

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