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163. The Unseen Side Of Content Creation & Why Ethics Matter Most w/ Katey Yurko
Manage episode 461053495 series 3576937
In today’s episode, I’m chatting with Katey Yurko, a personal brand strategist and short-form video genius who’s been slaying the content game for over a decade. We’re getting into how she built a personal brand that attracts a real community, shares tons of value, and works with badass brands.
In this episode, we cover:
- How Katey sources the confidence to share her passions and health journey in the wellness space
- The secret sauce for building a personal brand that makes people care about what you say
- Why short-form video is the future, and how to crush it on TikTok, Reels, and YouTube Shorts
- The real deal on brand partnerships—no, you don’t have to compromise to make money
- How to keep your integrity intact while cashing in on your content
- Dealing with rejection like a boss and not letting trolls get in the way
If you’re ready to build a brand that speaks to your people and show up authentically, this episode is a must-listen. Go hit up Katey on Instagram @thevioletfog and check out her blog for more!
Connect with Katie:
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