Agents are constantly told that building relationships is the key to success in real estate, but this advice is missing a critical link.

Relationships alone don’t lead to referrals, being relational does.

The quality of our sphere relationships isn’t measured by how many names we have in our database. It’s measured by how often people are telling their own sphere about us.

Our aim should be delighting people and providing so much value, they have to tell their friends about the awesome real estate agent they know!

To accomplish this, we have to go beyond calling people every quarter - we have to invite them to events. Hosting events allows us to stop chasing business and start attracting it. It’s the most efficient way to connect with multiple people.

It’s also a powerful way to grow our businesses without the grind of prospecting. The best part: people don’t even have to show up for this strategy to work!

What’s the first event every agent should host? How can we host an event and actually make money in the process? How do we build a business on generosity and appreciation?

In this episode, we’re joined by coach, speaker and author of The 7 Levels of Communication, Michael Maher. He talks about the power of an event-based strategy and how to host your first one.

Guest Bio

Michael J Maher is a coach, speaker and author of The 7 Levels of Communication. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, Michael did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L) The Seven Levels of Communication: Go from Relationships to Referrals endorsed but such stalwarts as Dave Ramsey, Dr. Ivan Misner, Bob Burg, Larry Kendall, Howard Brinton, Barbara Corcoran, Gary Keller, and many more. To join the Generosity Generation, go to http://joingengen.com.

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