Depending on the action you take, your database can be a collection of names or the foundation of a million-dollar business.

Most agents know they should build their database and stay in touch with their sphere. It’s the one rule we’ve all been taught to follow from day one, but they just don’t.

The result is missed deals, missed referrals, and a lot of wasted potential.

But the fix is simpler than you think.

If you call your database today, you’ll change the trajectory of your business. Too many agents lean into automations and drip campaigns hoping to scale, but Luke Acree, President of ReminderMedia and co-founder of a high-performing real estate team, says that’s the wrong place to start. Don’t automate the relationship. Automate the touches, the print, the posts, but never the parts that actually build trust.

How do you get better at talking to your database? Can we get better results by pairing digital marketing with old-school marketing strategies like print?

In this episode, Luke shares how the best agents are winning by doing one thing well: consistently showing up for their people.

You’ll learn how to start treating your database like it’s your most valuable asset (because it is).

Guest Bio

Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he’s helped more than 100,000 entrepreneurs and small businesses grow their companies. He’s grown his own company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000’s list of the Fasting Growing Companies in America four years in a row. ReminderMedia’s also been included on Philadelphia’s Top 100 Places to Work. Luke co-hosts a podcast with his CMO called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts. He’s been featured in Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com. And he’s a frequent guest on podcasts including SharkPreneur with Kevin Harrington and Seth Greene, Marketing Genius with Grant Wise, and Real Estate Rockstars. Visit https://remindermedia.com/ for more information, and follow Luke on Instagram.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

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