What if the key to unlocking your next career opportunity isn't in your resume—but in your online presence?

On today’s bonus Toolkit Series episode, we’re diving deep into a powerful theme that sparked major interest in Season 1: personal brand building with Jeanelle Teves, Chief Commercial Officer of Bugaboo and mom of two, who’s redefining what executive leadership looks like in the digital age.

If you’ve ever wondered how to actually start building a personal brand while juggling work, motherhood, and a million to-dos, this is the episode for you. You’ll hear real-world strategies from an executive who made the leap from content consumer to creator—and gained new opportunities, confidence, and clarity in the process. Barbara also breaks it all down with a tactical solo strategy session you can do today to map out your own personal brand.

📢 The evolution of thought leadership: Discover how thought leadership has moved beyond traditional PR and has shifted to self-driven, multi-platform content creation.

📱 Owning your narrative through social media: Explore how platforms like TikTok and Instagram are opening new doors for executive women to craft brands that reflect who they are—not just where they work.

🔁 From scrolling to creating: The Mindset Shift: What sparks the leap from passive content consumer to confident creator? Hear what inspired Jeanelle Teves.

🛣️ Building career lanes outside the 9–5: Learn how investing in side passions like mentoring and content creation expanded Jeanelle professional identity and opened unexpected doors.

💬 Vulnerability as a leadership advantage: Why realness is rising: a conversation about how showing your human side can build trust and deepen your leadership impact.

🗂️ The content creation workflow: Jeanelle shares tactical tips for creating consistent content, including posting cadence and learning from peers.

🔂 The power of repetition and content pillars: Discover how repeating key themes builds recognition and strengthens your message.

📝 Your solo strategy session playbook: Barbara outlines a step-by-step exercise to map out your personal brand goals, pillars, platform, and plan.

Think of this episode as your permission slip to show up online—not to go viral, but to be visible. Whether you’re looking to build influence in your industry, plant the seeds for a future business, or simply share your story in a way that feels aligned, this Toolkit episode gives you everything you need to get started.

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Follow Jeanelle:

• On Instagram here
• On LinkedIn here

• On Instagram here
• On LinkedIn here

About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.

The New Modern Mom Podcast is produced by Barbara Mighdoll, Ali Alquiza, and Em Roberts.