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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Every entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can’t deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you’re scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth.
What You’ll Learn
• The hidden leaks draining your marketing budget — and how to fix them • Why most agencies fail to deliver sustainable growth • How a $15K audit saved a multi-million-dollar business • The smarter way to scale without hiring more people • How to build a company that grows — and sells — without you
About Draye Redfern Draye Redfern is the founder of Fractional CMO and Redfern Media, advising 1,000+ founders and dozens of 7- and 8-figure firms. Featured in Forbes, Inc., HuffPost, and Psychology Today, Draye is known for bringing precision and grit to fast-growing service businesses. His mission: help founders plug their marketing leaks, simplify their systems, and scale with profit-driven clarity.
Sponsors & Partners
• Shopify — Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony • For sponsorship opportunities, email [email protected].
Resources & Links Mentioned
- Connect with Draye Redfern: https://fractionalcmo.com
- 🎧 Listen on Apple: https://tonydurso.com/apple
- 🎧 Listen on Spotify: https://tonydurso.com/spotify
- 📧 Join the Newsletter: https://tonydurso.com/news
- 🎥 Watch the Video: https://tonydurso.com/videos
Tony’s Closing Words Use this and let’s help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.
#Entrepreneurship #BusinessGrowth #MarketingAudit #ScaleSmarter #FractionalCMO #MarketingStrategy #CustomerAcquisition #StartupScaling #BusinessOptimization #ProfitLeaks
322 episodes
