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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What’s really going on with alcohol in adland?
In this episode, I’m joined by the brilliant Denise Turner, incoming Research Director at the IPA, to discuss how the culture around booze in the advertising world has changed—slowly, awkwardly, but maybe for the better. We talk about her early days navigating media lunches, how younger teams are skipping the pub in favour of actual sleep, and what leadership looks like when kindness leads the way. It’s part reflection, part gentle rant, and packed with insights for anyone wondering whether the industry might finally be sobering up.
Here are the Highlights:
The Role of Alcohol in the Advertising Industry (4:21)
Generational Shifts in Alcohol Consumption (8:34)
Mental Health Awareness and Team Building (10:54)
Changing Workplace Culture and Alcohol (14:35)
Alternatives to Alcohol for Team Building (18:55)
Non-Alcoholic Options at Conferences (22:32)
The Future of Alcohol in the Advertising Industry (25:25)
Guest Bio:
Denise Turner has over 30 years’ experience in communications research and a serious knack for asking “why?” She’s held leadership roles across agencies, spent seven years at Newsworks delivering award-winning insight projects, and most recently led Route, overseeing out-of-home media measurement. Denise has authored industry reports, spoken on countless stages, and was elected a Fellow of the IPA in 2009. As of July 2025, she’s taken the reins as Research Director at the IPA, following in the footsteps of three iconic women. Thoughtful, passionate, and fiercely smart—Denise is one of the most respected voices in the industry.
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