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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What happens when your personal values become your business advantage?
In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.
✅ Why clarity in values is a business advantage
✅ How growing up in a disciplined household shaped Greg’s leadership
✅ The mindset shift from “I want to grow” to “I’m ready to lead”
✅ What most entrepreneurs miss when chasing scale
✅ Why “brand” is more about belief than branding
This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.
🎧 Tune in now and get ready to rethink what it means to grow something that matters.
53 episodes
