The Sports Professor Rick Horrow sits down with Jasmine Jordan, daughter of Michael Jordan, on the USA Today Set at SEICon to discuss Jordan Brand, NIL, Women's Athletics, and more! Horrow also breaks down the latest news in the business of sports including the Nike/Lego Collab and the historic Legends/ASM Global Merger.

Jasmine Jordan, has carved her own path in the sports industry, balancing her family's iconic legacy with her career in sports marketing. A graduate of Syracuse University, Jasmine has been instrumental in player management and marketing for Jordan Brand, focusing on athlete relations and product endorsements. Beyond her professional achievements, she is a dedicated advocate for diversity and inclusion in sports, often emphasizing the importance of representation and breaking down barriers in a traditionally male-dominated field. Jasmine's influence continues to grow, solidifying her role as a key figure in the next generation of sports business leaders.