Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from bringing their creative sensibility to every aspect of their work.

• [04:07] The false dichotomy between creativity and business that limits creative entrepreneurs
• [08:35] How approaching business decisions as creative opportunities transforms results
• [14:19] Why well-designed business structures actually enhance creative freedom rather than restrict it
• [16:39] The powerful shift in client relationships when you apply creative thinking to every touchpoint
• [20:25] Transforming your pricing and business model to authentically reflect your creative approach
• [24:41] The integration mindset: using your existing creative strengths in business decisions
• [28:45] The natural confidence that emerges when your business truly reflects who you are

"When I stopped trying to be 'business-like' in a way that felt foreign to me and instead brought my design sensibility to every aspect of my business, everything got easier. Not because the work became less challenging, but because it all finally felt like mine."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Subscribe to our Weekly newsletter
• The Base Notes Handbook: Join The Waitlist
• Survey Ref: 2024 SalesForce survey on customer experience
• Survey Ref: McKinsey study on personalisation and revenue
• Website: www.philippacraddock.com
• Email: [email protected]

Where do you currently feel a disconnect between your creative work and business aspects? Send me a DM on Instagram with your thoughts, I personally read and respond to all messages and please know i find your insights incredibly valuable.

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