Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing.

What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional strengths has transformed not just her business clarity and confidence, but how she shows up for her clients every single day.

Key Moments:

• [02:57] Vicky's origin story: Transforming personal styling to be more accessible and emotionally supportive
• [08:54] The transformative power of styling: Understanding women's life stages and personal empowerment
• [19:34] Choosing reflection over fear: Discovering the Base Notes as a method for business realignment
• [22:36] Finding the permission slip to turn up as you are
• [32:14] The challenges of running a business before finding a clear method
• [43:41] The power of finding your own business answers through guided reflection
• [51:24] Experiencing growth through intentional foundational work
• [105:55] The podcast as a supportive resource for creative entrepreneurs
• [112:30] Envisioning the future of Hattie & Vic

Notable Quotes:

"The Base Notes is a method, not a formula. It doesn't tell you what the answer should be - that's your decision. It gives you the opportunity to consider all aspects of your business in a comprehensive way." - Vicky Hagen

"What makes the Base Notes so powerful is that it allows you to dip back into it in a non-linear fashion. After the initial deep dive, it becomes a resource that shines a spotlight on opportunities to do things differently." - Vicky Hagen

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Philippa Craddock Website: www.philippacraddock.com
• Email: [email protected]
• Hattie & Vic Website: www.hattie&vic.com
• Hattie & Vic Instagram @hattieandvic

Are you feeling the tension between your creative passion and business identity? What holds you back from fully embracing your role as a creative business owner? Share your thoughts with me over on Instagram i read every message

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