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Have you ever thought about how your pickup experience shapes your customers’ perception of your bakery? In this episode, I’m walking you through why your pickup process matters just as much as your product—and how you can make small, thoughtful changes that turn casual buyers into loyal fans.

Whether you're handing off sourdough from your front porch or your trunk, I’m sharing practical tips to help you streamline the logistics, eliminate confusion, and add those extra touches that leave your customers feeling seen and valued—without overwhelming yourself on bake day.


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92 episodes