Most ranchers know their cow herd, but not everyone truly knows their inventory. In this solo episode, John breaks down why keeping track of what you own is one of the most overlooked (and most profitable) skills in ranching.

Whether you run stockers or a cow-calf operation, knowing your inventory helps you make smarter sell/buy decisions, manage your assets like an investor, and keep your operation flexible in a changing market. John walks through simple, hands-on ways to track and tag animals so you always know what you’ve got, from age breakdowns and pregnancy status to an easy color-coded clip system that makes sorting and marketing decisions faster and clearer.

If you’ve ever found yourself saying “I think we’ve got about…,” this episode is for you.

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In this episode, I cover:

• Why inventory awareness is the foundation of asset-based ranch management
• How to tag and track cows for smarter marketing decisions
• The importance of age breakdowns and pregnancy status in herd planning
• Managing three-year-olds and maintaining cow condition through the winter
• How to make better decisions with less complexity and more clarity

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• Wally Olson, Olson Ranch LLC