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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Join hosts Marney Reid and Erika DeLeon as as they unpack the evolving role of social media and digital presence in modern surgical practices.
In this episode, Marney and Erika discuss:
Why surgeon branding matters and what good looks like online
The pros and cons of rating sites and surgeon-specific websites
How platforms like LinkedIn, Instagram, TikTok, and X are (or aren’t) being used effectively by today’s surgeons
Real-world examples of orthopedic surgeons and organizations who are winning with content that’s both educational and authentic
Tips for surgeons who want to start—or clean up—their digital presence without losing their voice
For more episodes, visit: https://www.youtube.com/@MarneyReidPresents/videos
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